8 Places On The Web for Inspiration Du Jour

I haven’t done a numbered list post here, so it is about time, no? Thinking about a topic got me thinking about the places I go for inspiration these days. From that idea a list was born. Here are eight places I am going for new ideas and inspiration.

1. Instagram

I love Instagram. I don’t have to read,  I can just relax and take in visual information. I learn a lot from the pictures people and brands are posting. I took this quote from the New York Times, as  it nicely sums up why I enjoy the platform.

These Instagram images from Mammoth Mountain all tell a story. Makes me want to be out there in that powder too.

Mammoth Mountain on Instagram

Mammoth Mountain on Instagram

2. Mashable

Mashable is known for its bite size bits of entertainment and tech news. A quick scan under the social media tab can give me a lot of insight on news and trends.  Mashable is also a very visual destination. They host some intriguing challenges like the Mashable Vine Challenge. A recent challenge involved making Vines with Lego. Screen Shot 2014-03-05 at 4.30.34 PM

3. Storify

I really love the way that Storify lets users tell a story using content from users across the web. You can collect tweets or Instagram photos or a combo of the two on a specific subject or event and turn them into a story. The potential is really as limitless as your imagination. You could use the platform to create a narrative around a recent conference, news event or trend. Many many possibilities here.

4. Songza

Some afternoons you just need to turn up the music to get you going. Songza is great for pairing a playlist which what you are doing right now. The claim is that these are “playlists by music experts.” They have lists for:

  • boosting your energy
  • working in an office
  • exploring cool sounds
  • getting fired up
  • entertaining friends
  • a sweaty dance party
  • looking at pictures of you ex…and many many more
Songza

Songza Playlist

Whatever mood you are in Songza has you covered.

5. Search Engine Journal

In my line of work, things change daily. Search Engine Journal provides me with lots of short articles on content marketing, social media, search engine optimization, trends, online advertising and more. I am always discovering new tools and resources via their concise articles. Some of my recent favorites were:

That last link helped me to find some great new photo content for my blog, like this shot:

Embed from Getty Images

6. Social Media Examiner

Get details on all things social.  This is a go to for learning and new ideas. If you have ever wondered what to post next or how to get greater engagement with your social activities you will find lots of great ideas here.

Screen Shot 2014-03-07 at 3.48.38 PM

Just a sample of how Social Media Examiner educates and informs with great examples

7. Tumblr

I have come to Tumblr more recently. This microblogging platform that is owned by Yahoo, is another very visual platform. The animated GIFs do make me feel a little motion sick, perhaps a sign of my age. I found this list a good start the getting engaged with the platform: 30 Tumblrs to Follow in 2013 TIME’s writers and editors pick their favorite sites of the year

8. Pinterest

Pinterest is another place I go when I need to stop reading and just enjoy some good visuals. It’s a nice way to unwind for 5 or 10 minutes. I have heard people complain Pinterest has a way of making them feel woefully inadequate, as the gourmet food, DIY projects, crafts, are more than most of us mere more mortals have the time and resources for.  I say you don’t have to do it all, just get inspired to want to do more. Grab a glass of wine, a handful of potato chips and start search for words and subjects that will get you inspired. I tend to pin things on social media, exercise, hairdos, appetizer ideas, gardening projects and dream homes. It’s also my solution for figuring out what to make for dinner five minutes before leaving the office.

Pinning pictures of salad for lunch inspiration

Pinning pictures of salad for lunch inspiration

The Content Conundrum

social

For the last seven months I have been working as a social media strategist and I have been deep diving into the experience. Whenever starting something new, I go all in.  I am following influencers, reading blogs, and attending courses and webinars, all in the attempt to be better. Working with social media isn’t completely new to me. When I started my eCommerce business six years ago I was quick to realize I should be using tools like Facebook and Twitter. I remember when I asked my graphic designer to add the icons for Facebook and Twitter to my website, it was an out of the ordinary request, something he wasn’t really doing for clients. Fast-forward to today and I don’t know if anyone designs a website without including or suggesting links to social sites.

But even with a strong background in social media for business, it can be challenging to garner attention and make an impact with ones activities in the social spaces. Everyone is on Twitter now, it’s a busy place, and people are not there hanging on your every tweet, unless you have something exceptional to say, or your Lady Gaga. With so many businesses on the social channels today, there is an inherent challenge to figure out what to do with these channels.  How do we capture peoples attention, imaginations, hearts? What should we be posting? Where do we find materials to post and share? Is this content we are sharing with the world interesting and engaging? Does it reflect well on, and reinforce our brand?

My immersion into the world of social media for business has resulted in me challenging myself to not be only a consumer, and spreader of content, but to be a content creator. What does that even mean? It means not just liking and sharing videos, memes and links from all over the web, but generating and developing items that have value to people, and are worthy of sharing. Content could be writing, photos, video, blog posts, tutorials, anything you create that someone else might want to consume.

Not only are individuals developing content, but most savvy marketers are developing content. Quality content is what brings visitors to your website or blog or leads them to follow you on Twitter. Developing content and dispersing it all falls under the umbrella of what is called a business’s content strategy; content is king. Content marketing is key to the whole concept of inbound marketing which involves pulling people toward your product or service with resources that are valuable to them. If you are still wondering about content marketing, you could read this recent post from HootSuite: What is content marketing anyway?

Producing content today is easier than ever. We have apps, easy to use platforms like WordPress, and most of us carry a video camera in our pocket. Because it is so easy, content creation has become pervasive, and not all of it is good.  Anyone can search a topic and then share links and articles to their their social channels. We can all broadcast original video on YouTube within minutes.  The whole process of creating and sharing content has become a little watered down. Jay Baer, a well recognized content strategist says:

“Some content being produced today is smart, inspirational, effective and downright fantastic. More of it is the exact opposite, the worst kind of ready, fire, aim flotsam and jetsam that the digital realm produces in spades”.

Because of the sheer volume of new content being developed now, it is inevitable that the game is going to change. Companies like Google that make it their business to order the web, and organize information have made content and context more important. These days there is a lot of talk about the current Google algorithm, Hummingbird, and the growing importance of content and context in search engine optimization.

So what is the future of content going to look like? I like this quote that I came across this month:

There are small ways that I have been challenging myself to be more of a content creator. I never showed much talent when it came to art in school but I like to think I have become more creative in the digital world.  I have started using Vine, Instagram and Snapchat, not because I have so much free time to spend with more apps, but because I want to understand them better.  I have created two Storify stories, A Story About Clouds and another about hashtags, Love or Hate the Hashtag?. I have dabbled in some video editing in the last year and I am playing with photo apps that transform my shots into little works of art like the photo below. While these may not all be masterpieces, they are exercises in content development.

my photo of Chichen Itza with a treatment by the app WordFoto

my photo of Chichen Itza with a treatment by the app WordFoto

Blogging is one more means to becoming a better content creator, forcing me to focus, synthesize my ideas and  become a better writer.  One of my biggest fears in all of this is that someone will see I have a comma out of place, or will think I am out to lunch with one idea or another. I think in order to be better content creators, writers, artists, whatever we have to flex our creative muscles.  If you want to become a content creator, fear needs to get tossed out the window…NOW! If your concern is that you might make mistakes on your professional blog or  Instagram account, my recommendation is that you maintain a separate one, a incognito one where you can experiment, test your theories and refine your technique.  I recently read this piece from Search Engine Journal, Got Writer’s Block? Content Marketing Fatigue? 5 Ways to Break Through .

“The pure effort of writing is hard enough, but coupled with the pain of putting your work out into the world and letting others judge it, this can be enough to stop you from getting started at all. The trick to overcoming this isn’t easy, but it’s surprisingly effective: give yourself permission to write badly, and just start.”

I am going to say this idea can be extended to a lot of things. If your new to Twitter, give yourself permission to tweet badly;  the only way to ‘get it’ is to do it.

What kind of things are you doing to be a content creator? Are you driving new business with your content? I would love you hear about your successes.